4 Augmented News Strategies
Recently there has been an increasing amount of coverage on stories about nursing home abuse. Recent examples on the Web include an elderly couple in Arizona who died in their nursing home of medical negligence; a news report that the court ordered a news blackout due to the new medical moratorium; and the story that a British woman died in a London nursing home from medical negligence. Other than the aforementioned examples, there have not been any major news stories focusing on the topic of nursing home abuse in the UK.
It would be interesting to see more coverage of topics surrounding this important industry. The lack of news stories focusing on this industry could be a real oversight. If more news organizations would seek out stories that would be considered newsworthy based on the patient’s experience and the repercussions of the situation, the amount of care would significantly increase. By seeking out newsworthy stories based on true stories, the amount of care provided would also increase.
The lack of news regarding this issue comes as no surprise to many. It’s a business that caters directly to and mostly caters to the elderly; people whose families are able to pay large sums of money in order to ensure that their loved ones are in as comfortable of a condition as possible. However, regardless of how much care these individuals receive, the fact remains that they are subjected to negligence on a massive scale. With stories like the ones that the United States Supreme Court just addressed, it’s clear that the lack of news regarding this industry is a problem.
One way to make sure that news stories are covered in a timely and effective manner is by focusing on human interest stories. Human interest stories are those that capture the attention of a reader. In order to make a news story more human-interest driven, it has to be based on something that readers would want to read about, or at least, have some level of interest in.
For instance, you can tell a story about a famous sports star losing his footing on a badly maintained bridge, causing him to fall into the water. However, when a news station covers this story, they have to make sure that it fits into the realm of human interest, which involves things like why he fell into the water in the first place. This can make for an interesting story, but it’s not going to be very newsworthy. You could have two different news agencies write the same story, but only one of them call it a “newsworthy” story. This doesn’t make it newsworthy. Because a news agency needs to put enough focus on a newsworthy event in order for it to be considered newsworthy, using a “too newsworthy” story simply makes the event a distraction from the real news.
This is why it’s important to note that antedating news stories are important and should be reported on. Why? Well, if you look at the importance of a news event for a company or for the general public, you’ll see that the news itself becomes secondary to the effects of a news event. It’s only when the news is antedated that the news becomes newsworthy. So, if antedating news makes a difference for your company, you should use it!